Digital Detox – My rules

2012-05-29_1338249632

This post is part of a series about a 30 day digital detox series I did with my friend Amanda. Be sure to click over to Out Like Bandits and read her reflections on unplugging. Click here to see a list of all my detox posts. When Amanda and I decided to start our 30 day Digital Detox, we didn't sign an official contract or anything, but we definitely had a verbal agreement with each other about how this was going to go. We both agreed that as hardcore iPhone and social media addicts, just Continue Reading

Digital Detox

stack of Macs

This post is part of a series about a 30 day digital detox series I did with my friend Amanda. Be sure to click over to Out Like Bandits and read her reflections on unplugging. Click here to see a list of all my detox posts. New Years Day is my least favorite holiday. I’ve never been a big partier, even when I used to routinely stay up late, and the pressure to have new years plans always annoys me. The “fresh start” aspect of the new year doesn’t capture my imagination like it does for most, Continue Reading

What can we learn from the Urban Outfitters PR disaster?

urban outfitters twitter news

By now, you've probably heard of the Urban Outfitters PR disaster, the mass Twitter boycott pledge, the dissenting opinions and reactions, and you may have seen the stories on Yahoo, The Consumerist and myriad other places. As a marketing and web consultant for small businesses, nonprofits, bloggers, and entrepreneurs, I'm fascinated by how this whole thing went down, and I'm determined to learn, learn, learn from it. So, what can business owners (be they a small one-person operation or a Continue Reading

Anatomy of a trending topic: How Twitter & the crafting community put the smackdown on Urban Outfitters

I heart NY Necklace

Today has been a fun ride. Behold the power of social media muscle. This morning, online buddy Gayla Trail (also known as You Grow Girl) posted a link to her Facebook page. It was to a tumblr post by Chicago independent jewelry artist Stevie of tru.che. Urban Outfitters (and their sister brand Anthropologie) - notorious for ripping off independent artists' designs, mass producing them, and selling them back to their customers at a premium - had done it again. In such a blatant way. Here's Continue Reading

Let’s meet at Blogworld!

My friend Michelle Rogerson and I collaborate on a lot of projects. We met when we worked together at a big Fortune 500, where we ultimately crafted a corporate social media policy for the entire company. During that three-year process, we saw a ton of people come through purporting to be "social media gurus" and "experts in their field" trying to sell yet another useless service or un-keepable promise that their brand of social media was the magical elixir that would cure all of corporate Continue Reading