When Amanda and I decided to start our 30 day Digital Detox, we didn’t sign an official contract or anything, but we definitely had a verbal agreement with each other about how this was going to go. We both agreed that as hardcore iPhone and social media addicts, just cutting back a little bit wasn’t going to suffice. We would have to make some pretty drastic changes if we were going to treat this like the elimination diet it was. We each abused the internet in various and sundry ways, so we each had different rules. Here’s how my rules played out for the month.
I realized that I couldn’t stand in line somewhere for even five minutes without looking at my phone. Why was I doing this? And what was I doing in line for all those years before I was constantly consuming information all day long? I decided to go on a full out digital detox for 30 days to cure my Compulsion to Check.
By now, you’ve probably heard of the Urban Outfitters PR disaster, the mass Twitter boycott pledge, the dissenting opinions and reactions, and you may have seen the stories on Yahoo, The Consumerist and myriad other places. As a marketing and web consultant for small businesses, nonprofits, bloggers, and entrepreneurs, I’m fascinated by how this whole […]
Anatomy of a trending topic: How Twitter & the crafting community put the smackdown on Urban Outfitters
Today has been a fun ride. Behold the power of social media muscle. This morning, online buddy Gayla Trail (also known as You Grow Girl) posted a link to her Facebook page. It was to a tumblr post by Chicago independent jewelry artist Stevie of tru.che. Urban Outfitters (and their sister brand Anthropologie) – notorious […]
My friend Michelle Rogerson and I collaborate on a lot of projects. We met when we worked together at a big Fortune 500, where we ultimately crafted a corporate social media policy for the entire company. During that three-year process, we saw a ton of people come through purporting to be “social media gurus” and […]