Craft room cleanout sale: yarn, fabric, Burda World of Fashion & more

Craft room cleanout sale: yarn, fabric, Burda World of Fashion & more

  It’s a craft room cleanout sale! I’ve got yarn, fabric, patterns, and a ton of Burda World of Fashion magazines for sale right now in my Etsy shop! Go over and grab a deal. If you’re local, don’t pay shipping. Message me first and we can meet up! View the sale!

What can we learn from the Urban Outfitters PR disaster?

What can we learn from the Urban Outfitters PR disaster?

By now, you’ve probably heard of the Urban Outfitters PR disaster, the mass Twitter boycott pledge, the dissenting opinions and reactions, and you may have seen the stories on Yahoo, The Consumerist and myriad other places. As a marketing and web consultant for small businesses, nonprofits, bloggers, and entrepreneurs, I’m fascinated by how this whole […]

Anatomy of a trending topic: How Twitter & the crafting community put the smackdown on Urban Outfitters

Anatomy of a trending topic: How Twitter & the crafting community put the smackdown on Urban Outfitters

Today has been a fun ride. Behold the power of social media muscle. This morning, online buddy Gayla Trail (also known as You Grow Girl) posted a link to her Facebook page. It was to a tumblr post by Chicago independent jewelry artist Stevie of tru.che. Urban Outfitters (and their sister brand Anthropologie) – notorious […]

A new little craft buddy.

May I take a few moments to make a little product recommendation? Karen Elizabeth (of the etsy shop of the same name) was kind enough to send me one of her awesome Spool Stands for my craft room! I hadn’t found a reliable way to stash my ribbon other than throwing them all in a […]

Big ol’ Etsy Shop Update!

You know your faithful companion deserves pampering every now and then. So scamper over to the My Aim Is True etsy shop and get him a dapper new collar or get her a fancy leash poop baggie holder. Or buy them both some paw balm to soothe those cracked pads! Lots of good stuff, get […]