Yoga teacher training – halfway through

I’m a student in a year-long, 200-hour yoga teacher training program, and the end of June marked the halfway point in the program. I’ve hesitated writing about it here because it feels a little too personal, and a little self-congratulatory talking about “my yogic journey”. But as my friend Lisa said to me, the story [...]

Introducing: The virtual body image book club

“So much of our dissatisfaction about our bodies, I believe, stems from our assumption that we are our bodies. But we are not our bodies. Our bodies are simply vehicles that take us through this life, that allow us to experience this world, and each was chosen, through genetics, for our particular journey. Our bodies [...]

Urban Outrage: The aftermath of the Urban Outfitters Twitter disaster

I know, I know. The Urban Outfitters Twitter disaster is soooo two weeks ago. I have been wanting to write this post since before Memorial Day. And now, I’m finally getting the chance to do so. It’s all about me, me, me Hey Internet, we need to talk for a sec. First, I tweeted something [...]

What can we learn from the Urban Outfitters PR disaster?

By now, you’ve probably heard of the Urban Outfitters PR disaster, the mass Twitter boycott pledge, the dissenting opinions and reactions, and you may have seen the stories on Yahoo, The Consumerist and myriad other places. As a marketing and web consultant for small businesses, nonprofits, bloggers, and entrepreneurs, I’m fascinated by how this whole [...]

Anatomy of a trending topic: How Twitter & the crafting community put the smackdown on Urban Outfitters

Today has been a fun ride. Behold the power of social media muscle. This morning, online buddy Gayla Trail (also known as You Grow Girl) posted a link to her Facebook page. It was to a tumblr post by Chicago independent jewelry artist Stevie of tru.che. Urban Outfitters (and their sister brand Anthropologie) – notorious [...]